It’s chock-full of strategies, definitions, actionable insights, and insider expertise, so you can hit the ground running and crush your goals for optimization.
PERSONALIZATION
How to Define Your Personalization Roadmap
1
Define Your
Personalization Roadmap
What are your goals?
What are your metrics for success?
Who are your segments?
Planning your personalization roadmap begins with
deciding who you are personalizing for, and why.
A good roadmap enhances your business all around by enabling you to
Increase conversions
BOOST TRANSACTIONs
ENHANCE AOV
BUILD A COMPELLING CUSTOMER EXPERIENCE
There are three main categories of elementsyou can personalize.
Brand-level and
category-level offers
IMPROVE
USER EXPERIENCE
MERCHANDISING,
ASSORTMENT, AND PRODUCT
RECOMMENDATIONS
Customer experiences usually combine these elements, which work together to entice people further down the funnel. Different sectors utilize different trends, customer behavior, and KPIs. Personalize each element with the specifics of your industry.
2
3
MEASURE YOUR PROGRAMS IMPACT
We’ve gone over the benefits of personalizing—but what about the advantages of testing? Many brands want to do both but believe they’re mutually exclusive. This isn’t true!
Testing and personalizing are separate actions, but one typically informs the other—and both are more powerful when both are performed. Testing enables good personalization, and knowing how you want to personalize focuses testing.
With a high-quality technology solution, companies can both personalize and test fast and efficiently.
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